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Ten Thousand Villages

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For the China-Africa Cooperation project which aims to reduce the digital divide in African rural areas, see Access to Satellite TV for 10,000 African Villages.
Ten Thousand Villages
Company typeNon-profit organization
Founded1946; 78 years ago (1946)
FounderEdna Ruth Byler
HeadquartersAkron, Pennsylvania, U.S.
Key people
Dan Alonso, CEO,
Ed Diller, Chair of the Board
ProductsHome Décor, Jewelry, Personal Accessories, Tabletop, Plant and Garden, Baskets, Personal Care, Global Treasures, Stationery, Toys and Games, Musical Instruments, Nativities and Festive Decor
RevenueN/A
N/A
Websitetenthousandvillages.com

Ten Thousand Villages is a nonprofit fair trade organization that markets handcrafted products made by artisans from more than 120 artisan groups in more than 35 countries.

As one of the world’s largest and oldest fair trade organizations,[1] Ten Thousand Villages cultivates long-term buying relationships in which artisans receive a fair price for their work and consumers have access to gifts, accessories, and home décor from around the world. Ten Thousand Villages is a founding member of the World Fair Trade Organization (WFTO) and a certified member of the Fair Trade Federation (FTF).

History

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Logo of SELFHELP Crafts of the World, later to become Ten Thousand Villages.

Edna Ruth Byler founded the organization after witnessing extreme poverty during a trip to Puerto Rico in 1946.[2][3][4]

Byler, with the help of the Mennonite Central Committee, began selling handcrafted products out of the trunk of her car, eventually expanding to a storefront called Self Help Crafts in 1958.[2][4][5] She sought to provide sustainable economic opportunities for artisans in developing countries by creating a viable marketplace for their products. The original philosophy of Ten Thousand Villages was inspired by Mennonite values including compassion, service, mutual aid, and peacemaking.[6]

Over the past 30 years, Byler has worked to connect individual entrepreneurs in developing countries with market opportunities in North America.

In the 1970s, the small project moved out of Byler's basement to become SELFHELP Crafts of the World, an official program of the Mennonite Central Committee. In 1994, the company became a member of the Fair Trade Federation.[7] In 1996, SELFHELP became Ten Thousand Villages. The new name was inspired by Mahatma Gandhi who said, “India is not to be found in its few cities but in the 700,000 villages”. [6]

In 2006-2007 fiscal year, the company increased purchases from artisans by more than one million dollars. In 2007, Ten Thousand Villages redesigned stores to minimize environmental impact in order to meet what they call their "triple bottom line" of economic, environmental and social sustainability.

By 2008, the company’s sales had surpassed $25.5 million, one third of which was paid to artisans directly. The other two thirds covered importing, storage, marketing, retail costs, and administration.[6]

In 2012, Ten Thousand Villages and the Mennonite Central Committee entered into a partnership agreement.[8] Ten Thousand Villages is no longer wholly owned by MCC.

In 2019, Gordon Zoo became the company's CEO.[8]

In June 2020, Ten Thousand Villages Canada closed corporate operations. Through a licensing agreement, four stores using the Ten Thousand Villages brand remained open. A few other stores rebranded and continued operating independently.[9]

In May 2022, Dan Alonso was named as the new CEO of the company.[10]

Artisan partners

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Ten Thousand Villages encourages artisans to employ production methods that are environmentally sustainable and to use recycled and natural materials whenever possible.[11]

Ten Thousand Villages establishes long-term trade relationships with groups that work with craftspeople who are in need of work and who produce crafts that are more likely to be sold in North America.[1] Most of these groups are found in Asia, Africa, Latin America and the Middle East. The company often selects artisan partners that provide training and employment to those who have virtually no chance of securing employment in the mainstream labor market. Many of these artisans are disadvantaged because of disability or gender.

Ten Thousand Villages also purchases from export businesses that market handicraft products on behalf of artisans who lack access to markets. These groups provide tools and sustainable sources of income for small artisan workshops to develop their infrastructure and build business capacity.

Prices are determined by a combination of what the artisan believes fair and demand in the foreign market. Artisans are paid up-front fifty percent of the agreed-upon price in order to help them pay for the raw materials used in their products; the other fifty percent is paid once the products are complete.[12] The artisans are paid in full before their products are sold in North America, even if they never get sold.[12] Ten Thousand Villages’ marketing director Doug Dirks estimated that market prices abroad are up to five times what is paid to the artisan. He said that his company is willing to take that risk because they feel that it is important to what they do. Most of the artisans in these countries cannot obtain business loans from their local banks.[1][11]

Operations

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Ten Thousand Villages store in Bryn Mawr, Pennsylvania

The Ten Thousand Villages USA headquarters is currently located in Akron, Pennsylvania.[13] The company uses sales profits to increase purchases from artisan partners and to expand its domestic distribution channels.

Ten Thousand Villages is a wholesaler as well as a retailer.

Merchandise

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Ten Thousand Villages offers handmade home décor and gifts from around the world, including baskets, sculptures, jewelry, instruments, toys, tableware, planters, linens, stationery, various holiday items and other accessories. Most Ten Thousand Villages stores also sell fair trade food items such as chocolate, tea, rice, dried fruit, and coffee.

Media

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In 2005, Ten Thousand Villages released "The Power of Trading Fairly," a DVD highlighting artisan partners from Bangladesh, Guatemala and Kenya, and how their lives have been improved by fair trade.

In 2006, Make Trade Fair was released, a compilation CD to raise awareness and funds for Ten Thousand Villages.

Impact

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Anecdotal evidence suggests that Ten Thousand Villages has had life-altering effects on its artisan partners. Its fair trade practices directly support tens of thousands of artisans around the world.[13] In 2009 the company conducted their “One Reason Why” campaign which showcased some of these anecdotal stories. The campaign revolved around printed and digital materials (such as bookmarks and DVDs) that presented artisans’ “one reason why” fair trade had made a difference in their lives.[14] Also, some of the generally small artisan groups or families have transformed into full-fledged businesses that employ hundreds to thousands of people.[6] However, little research has been conducted to determine the quantitative impact of Ten Thousand Villages and its worldwide fair trade partnerships.[14]

References

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  • Garriga, Maria. New Haven, Conn., fair trade shop owners pay Third World artisans fairly. Knight Ridder Tribune Business News. Washington: 2004-12-26.
  • "Our History". Ten Thousand Villages. Retrieved October 21, 2014.
  1. ^ a b c Sarika, Dani (2005). "Nontraditional Strategies". Chain Store Age.
  2. ^ a b Mora, Gia (16 January 2023). "What Is Fair Trade? Overview and Consumer Tips". Treehugger. Retrieved 2023-01-29.
  3. ^ Gill, Dana (2021-11-04). "Ten Thousand Villages: Maker-to-Market Works to End Poverty". BORGEN. Retrieved 2023-01-29.
  4. ^ a b Binda, Larry (2020-03-31). "A World of Good: Retailer Ten Thousand Villages has been a pioneer in fair trade, ethical practices". TheBurg. Retrieved 2023-01-29.
  5. ^ "It takes Ten Thousand Villages to raise hope". WCPO 9 Cincinnati. 2016-06-03. Retrieved 2023-01-29.
  6. ^ a b c d Wolfer, Terry & del Pila, Katrina (2008). "Ten Thousand Villages: Partnering with Artisans to Overcome Poverty". Social Work & Christianity.
  7. ^ "Ten Thousand Villages USA". Fair Trade Federation. Retrieved 2023-01-29.
  8. ^ a b Danziger, Pamela N. "Ten Thousand Villages Appoints New CEO As It Doubles Down On 'People And Planet First' Retail Mission". Forbes. Retrieved 2023-01-29.
  9. ^ "Ten Thousand Villages Canada". archive.ph. 2022-03-12. Archived from the original on 2022-03-12. Retrieved 2022-03-12.
  10. ^ Thous, Ten; Villages (2022-05-18). "Ten Thousand Villages names new chief executive". Anabaptist World. Retrieved 2023-01-29.
  11. ^ a b "Fair Trade". Ten Thousand Villages. Archived from the original on 2011-12-08. Retrieved 2011-12-03.
  12. ^ a b Cineas, Fabiola (2019-12-27). "How Ten Thousand Villages Is Surviving the Retail Apocalypse". Philadelphia Magazine. Retrieved 2023-01-29.
  13. ^ a b Mary Conway; Joyce, Marry & Manolis, Chris (2006). "Creating Effective Customer Relationships in Not-for-profit Retailing: the Ten Thousand Villages example". International Journal of Nonprofit & Voluntary Sector Marketing.
  14. ^ a b Kitchen, Jane (2009). " "Ten Thousand Villages". Gifts & Decorative Accessories.
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